Spectator events range in size and complexity they can be global like the Olympics, annual like the British Grand Prix, seasonal like football, one off like a concert or smaller like a local festival.
Most spectator events are akin to shows and designed to entertain the public and as such need careful planning, scheduling, promoting, selling and precise delivery.
The OPTIMO Event Management software solution is designed for all sizes and types of events taking place in both permanent and/or temporary locations. The OPTIMO solution enables all aspects of the event to be designed, set up, tickets and packages created, marketed, sold, invoiced and delivered.
The following business solutions are most widely packaged together for spectator events:
Suitable for 90% of venues & events. A simple and effective way to manage and sell a variety of ticket types.
Full Customisation
Successfully used to deliver hospitality for the London 2012 Olympics across all venues and events.
Full Customisation
Maximise revenues from your facilities on a 24/7 basis.
Full Customisation
Benefit from the trend towards participation events and experiences.
Full Customisation
Event Management Software for Participation Events
Some events are designed to give an opportunity to participate in the activity. Examples of such events are track days, gifting experiences, experiences involving courts and pitches, team building etc.
The OPTIMO packaged solution for Participation Events fundamentally enables participants to be coordinated in time slots with relevant equipment and locations. In addition, the activities can be packaged, promoted, invitations sent, accepted, redeemed and registration to occur.
Suitable for 90% of venues & events. A simple and effective way to manage and sell a variety of ticket types.
Full Customisation
Successfully used to deliver hospitality for the London 2012 Olympics across all venues and events.
Full Customisation
Maximise revenues from your facilities on a 24/7 basis.
Full Customisation
Benefit from the trend towards participation events and experiences.
Full Customisation
London Olympics
Optimo managed the most prestigious event in the world across all 22 venues and more than 1.000 events. The system was used for premium ticketing and hospitality from enquiry through sales, invoicing, operations, grandstand seating allocation, dispatch and delivery.
Dubai Sports World
Dubai Sports World is the largest indoor sports complex in the Middle East used by numerous academies to host multiple events. Optimo manages all the facilities and activities within the complex for football, rugby, tennis, basketball, tennis, cricket and many more.
Silverstone
Silverstone is the home of the British Grand Prix. Silverstone has used Optimo for many years to manage public and private motor racing events plus participation events, premium ticketing for hospitality and suites, corporate driving days, and conference & banqueting in the world famous Silverstone Wing.
Royal Ascot
The most famous horse racing event in the world. Optimo provides premium ticketing and hospitality packages for all corporate facilities within the main grandstand and other facilities. Optimo facilitates all processes from enquiry, sales, CRM, invoicing, dispatch, ticket scanning, table planning and operations.
FIFA World Cup
The world's largest sporting event staged in Germany. Optimo provided the software to manage all the hospitality and premium ticketing at all 12 venues and 64 matches.
Sodexo
One of the world's largest multi-national organisations employing over 400,000 employees. Optimo provides multi-venue centralised software for networking prestigious venues within the UK. Our unique software enables Sodexo to manage the venues centrally as well as locally.
Dubai World Cup
The Dubai World Cup is the richest horse race in the world. Optimo provided software to manage sales, invoicing, ticketing, seating allocations, hospitality, memberships and more for this famous event.
Newcastle United FC
Famous Premiership football club uses Optimo software to manage private events including conference & banqueting, weddings, meetings, exhibitions, diary and space management through Sodexo Prestige.
MasterCard
Optimo managed assets for over 80 events across the globe including admission tickets and hospitality for events such as American Baseball, Ryder Cup golf, UEFA, BAFTA etc.
Peterborough Stadium
Amongst UK greyhound stadiums Peterborough stands out as one of the most progressive and Optimo is used as a full service solution including ticketing, restaurant management, sponsorship, boxes and suite management etc.
Sepang
This world famous Malaysian circuit uses Optimo to manage its premier events including Formula 1 and MotoGP, participative events, conference & banqueting, stadium tours, etc.
Wimbledon
Partnering with Keith Prowse, the world's largest hospitality provider, our system managed all hospitality within the famous Gatsby Club for Wimbledon Fortnight.
Chelsea Flower Show
The Chelsea Flower Show is the most popular event attended by the British Royal family. Optimo is used by Sodexo Prestige to manage hospitality at this world famous annual flower show.
Cricket World Cup
Working with Keith Prowse, a Wembley plc company, the system was used to manage the hospitality at all twenty UK venues. Optimo facilitated all processes from enquiry, sales, CRM, invoicing, dispatch, table planning and operations.
Formula 1
Formula 1 is the most viewed annual championship in the world. Optimo is used by several world class Formula 1 circuits to manage hospitality and premium ticketing for the event.
Bateaux River Cruises
Partnering with Sodexo Prestige, Optimo provides a total software solution for London's leading dining cruise experience on the Thames. Offering Restaurant Cruises, Groups & Private Dining, Private Hire and Gift Vouchers.
William Hill
William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world. They continue to transform their business, investing in new technology and innovation and have chosen to use Optimo at their venues in the UK.
Yas Marina
The Formula 1 circuit has emerged as a thriving hub for entertainment and community events in the UAE. As the region's most technologically advanced facility, Optimo software is used for hosting a diverse range of corporate meetings, conferences and events.
