Over the last 15 years OPTIMO has worked closely with industry experts to ensure that our software is aligned to a wide range of business models in the sport business and leisure sectors.
The Board consists of highly qualified and experienced individuals from the IT, Sport and Leisure industries.
OPTIMO is unique in offering multiple business solutions on a common platform for single or multiple venues.
OPTIMO is up to date cloud and browser based software that prides itself on delivering tomorrow's technology today.
OPTIMO not only provides the features you would expect from world leading software solutions but also recognises market trends and delivers cutting edge solutions to meet the demands of tomorrows customers.
Suitable for 90% of venues & events. A simple and effective way to manage and sell a variety of ticket types.
Full Customisation
Successfully used to deliver hospitality for the London 2012 Olympics across all venues and events.
Full Customisation
Maximise revenues from your facilities on a 24/7 basis.
Full Customisation
Benefit from the trend towards participation events and experiences.
Full Customisation
SYSTEM OVERVIEW
The power house of your business
OPTIMO is unique in offering multiple business solutions on a common platform for single or multiple venues.
OPTIMO is up to date cloud and browser based software that prides itself on delivering tomorrow's technology today. OPTIMO not only provides the features you would expect from world leading software solutions but also recognises market trends and delivers cutting edge solutions to meet the demands of tomorrows customers.
Entrepreneur with over 30 years' experience in Software research and development, the last 10 years of which has been spent in developing ground breaking software solutions for the ''Sports & Leisure'' and ''Telecommunication'' industries. Inventor and co-owner of a European patent for 'Product Catalog Production' software system, which attracted a multimillion pound investment from Intel Corporation and 3I Venture Capital in 1999/2000.
Richard Phillips
Over 30 years' experience in the sport and leisure sector and investor in high performance technology. Highly regarded as a proven business leader and strategic thinker. Responsible for restructuring, diversifying and de-risking the world famous Silverstone Racing Circuit and co-negotiator of the longest Grand Prix contract with Formula One Management to date.
Responsible for the Silverstone Master Plan and upgrading Silverstone's Grand Prix Circuit making it amongst the fastest, most challenging and yet safest in the world for both bike and car racing.
Former Chairman of a High Performance Technology group of six Local Enterprise Partnerships based in the Midlands, working with government and focussing on developing cutting edge technology businesses in Motorsport Valley.
Co-founder of the Silverstone UTC specialising in the vocational education of 14 - 19 year olds with a focus on High Performance Technology and Event Management.
Advisor and investor in a software company offering modular solutions for multiple venue caterers, local government, venues and events.
High-level management experience in the delivery of UK, European and World sporting events.
Jon Gustafsson
OPTIMO Chief Technical Officer. Has been with OPTIMO for the last 14 years and has overseen the implementation of numerous projects including FIFA World Cup. London Olympics and Meydan. Qualified with MSc in Computer Science and worked for large corporates including Cap Gemini as a consultant and has extensive experience in delivering Hospitality, Leisure and Events technology solutions.
Nadith Kudagama
Having over 19 years� of proven experience in Information Technology & Business Management, Nadith is responsible for internal operations and core delivery framework, and is the COO of Programus.
Nadith is involved in leading innovative Software Product Development, Client Management and has overseen the successful implementation of numerous projects in the Telecommunications, Event & Venue Management and Hospitality sectors.
Nadith has extensive experience in General Management related to Research & Development Centres from setting up, optimisation and ensuring operational security to delivery, as well as expertise in Research Development Methodologies including Agile.
Graduated from University of Colombo, Nadith also holds an MBA from the University of Leicester and has worked for large Corporates including John Keells and JBA International.
Shivanth Alexander Gnanaskandan (Alex)
Having over 10 years of working experience with large organisations such as Virgin Group and Nomura and Over 6 years of experience in delivering council specific solutions in Australia for OPTIMO. Alexander-Director of Solutions & Marketing had managed project deliveries for clients and all booking architectures in terms of User journey mapping. He is one of the leading council specific analysts in the industry with a proven experience by putting together council specific forums in Melbourne to ensure OPTIMO progresses with the course and also committed in ensuring a fully integrated solution.
Malcolm Pendlebury
Overall, having 40 years of international technical and sales management leadership experience with the past twenty-plus years, focused on growing and developing exciting ventures within the events industry throughout the Asian and Australasian regions. A committed self-starter with a flexible approach, strong customer, needs focus, a passion for the arts, and a love of culture and heritage has contributed to successfully seeding event and venue management companies into these markets.
London Olympics
Optimo managed the most prestigious event in the world across all 22 venues and more than 1.000 events. The system was used for premium ticketing and hospitality from enquiry through sales, invoicing, operations, grandstand seating allocation, dispatch and delivery.
Dubai Sports World
Dubai Sports World is the largest indoor sports complex in the Middle East used by numerous academies to host multiple events. Optimo manages all the facilities and activities within the complex for football, rugby, tennis, basketball, tennis, cricket and many more.
Silverstone
Silverstone is the home of the British Grand Prix. Silverstone has used Optimo for many years to manage public and private motor racing events plus participation events, premium ticketing for hospitality and suites, corporate driving days, and conference & banqueting in the world famous Silverstone Wing.
Royal Ascot
The most famous horse racing event in the world. Optimo provides premium ticketing and hospitality packages for all corporate facilities within the main grandstand and other facilities. Optimo facilitates all processes from enquiry, sales, CRM, invoicing, dispatch, ticket scanning, table planning and operations.
FIFA World Cup
The world's largest sporting event staged in Germany. Optimo provided the software to manage all the hospitality and premium ticketing at all 12 venues and 64 matches.
Sodexo
One of the world's largest multi-national organisations employing over 400,000 employees. Optimo provides multi-venue centralised software for networking prestigious venues within the UK. Our unique software enables Sodexo to manage the venues centrally as well as locally.
Dubai World Cup
The Dubai World Cup is the richest horse race in the world. Optimo provided software to manage sales, invoicing, ticketing, seating allocations, hospitality, memberships and more for this famous event.
Newcastle United FC
Famous Premiership football club uses Optimo software to manage private events including conference & banqueting, weddings, meetings, exhibitions, diary and space management through Sodexo Prestige.
MasterCard
Optimo managed assets for over 80 events across the globe including admission tickets and hospitality for events such as American Baseball, Ryder Cup golf, UEFA, BAFTA etc.
Sepang
This world famous Malaysian circuit uses Optimo to manage its premier events including Formula 1 and MotoGP, participative events, conference & banqueting, stadium tours, etc.
Wimbledon
Partnering with Keith Prowse, the world's largest hospitality provider, our system managed all hospitality within the famous Gatsby Club for Wimbledon Fortnight.
Chelsea Flower Show
The Chelsea Flower Show is the most popular event attended by the British Royal family. Optimo is used by Sodexo Prestige to manage hospitality at this world famous annual flower show.
Cricket World Cup
Working with Keith Prowse, a Wembley plc company, the system was used to manage the hospitality at all twenty UK venues. Optimo facilitated all processes from enquiry, sales, CRM, invoicing, dispatch, table planning and operations.
Formula 1
Formula 1 is the most viewed annual championship in the world. Optimo is used by several world class Formula 1 circuits to manage hospitality and premium ticketing for the event.
Bateaux River Cruises
Partnering with Sodexo Prestige, Optimo provides a total software solution for London's leading dining cruise experience on the Thames. Offering Restaurant Cruises, Groups & Private Dining, Private Hire and Gift Vouchers.
Yas Marina
The Formula 1 circuit has emerged as a thriving hub for entertainment and community events in the UAE. As the region's most technologically advanced facility, Optimo software is used for hosting a diverse range of corporate meetings, conferences and events.
London Olympics
Optimo managed the most prestigious event in the world across all 22 venues and more than 1.000 events. The system was used for premium ticketing and hospitality from enquiry through sales, invoicing, operations, grandstand seating allocation, dispatch and delivery.
Dubai Sports World
Dubai Sports World is the largest indoor sports complex in the Middle East used by numerous academies to host multiple events. Optimo manages all the facilities and activities within the complex for football, rugby, tennis, basketball, tennis, cricket and many more.
Silverstone
Silverstone is the home of the British Grand Prix. Silverstone has used Optimo for many years to manage public and private motor racing events plus participation events, premium ticketing for hospitality and suites, corporate driving days, and conference & banqueting in the world famous Silverstone Wing.
Royal Ascot
The most famous horse racing event in the world. Optimo provides premium ticketing and hospitality packages for all corporate facilities within the main grandstand and other facilities. Optimo facilitates all processes from enquiry, sales, CRM, invoicing, dispatch, ticket scanning, table planning and operations.
FIFA World Cup
The world's largest sporting event staged in Germany. Optimo provided the software to manage all the hospitality and premium ticketing at all 12 venues and 64 matches.
Sodexo
One of the world's largest multi-national organisations employing over 400,000 employees. Optimo provides multi-venue centralised software for networking prestigious venues within the UK. Our unique software enables Sodexo to manage the venues centrally as well as locally.
Dubai World Cup
The Dubai World Cup is the richest horse race in the world. Optimo provided software to manage sales, invoicing, ticketing, seating allocations, hospitality, memberships and more for this famous event.
Newcastle United FC
Famous Premiership football club uses Optimo software to manage private events including conference & banqueting, weddings, meetings, exhibitions, diary and space management through Sodexo Prestige.
MasterCard
Optimo managed assets for over 80 events across the globe including admission tickets and hospitality for events such as American Baseball, Ryder Cup golf, UEFA, BAFTA etc.
Peterborough Stadium
Amongst UK greyhound stadiums Peterborough stands out as one of the most progressive and Optimo is used as a full service solution including ticketing, restaurant management, sponsorship, boxes and suite management etc.
Sepang
This world famous Malaysian circuit uses Optimo to manage its premier events including Formula 1 and MotoGP, participative events, conference & banqueting, stadium tours, etc.
Wimbledon
Partnering with Keith Prowse, the world's largest hospitality provider, our system managed all hospitality within the famous Gatsby Club for Wimbledon Fortnight.
Chelsea Flower Show
The Chelsea Flower Show is the most popular event attended by the British Royal family. Optimo is used by Sodexo Prestige to manage hospitality at this world famous annual flower show.
Cricket World Cup
Working with Keith Prowse, a Wembley plc company, the system was used to manage the hospitality at all twenty UK venues. Optimo facilitated all processes from enquiry, sales, CRM, invoicing, dispatch, table planning and operations.
Formula 1
Formula 1 is the most viewed annual championship in the world. Optimo is used by several world class Formula 1 circuits to manage hospitality and premium ticketing for the event.
Bateaux River Cruises
Partnering with Sodexo Prestige, Optimo provides a total software solution for London's leading dining cruise experience on the Thames. Offering Restaurant Cruises, Groups & Private Dining, Private Hire and Gift Vouchers.
William Hill
William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world. They continue to transform their business, investing in new technology and innovation and have chosen to use Optimo at their venues in the UK.
Yas Marina
The Formula 1 circuit has emerged as a thriving hub for entertainment and community events in the UAE. As the region's most technologically advanced facility, Optimo software is used for hosting a diverse range of corporate meetings, conferences and events.
