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Over 30 years' experience in the sport and leisure sector and investor in high performance technology. Highly regarded as a proven business leader and strategic thinker. Responsible for restructuring, diversifying and de-risking the world famous Silverstone Racing Circuit and co-negotiator of the longest Grand Prix contract with Formula One Management to date.
Responsible for the Silverstone Master Plan and upgrading Silverstone's Grand Prix Circuit making it amongst the fastest, most challenging and yet safest in the world for both bike and car racing.
Former Chairman of a High Performance Technology group of six Local Enterprise Partnerships based in the Midlands, working with government and focussing on developing cutting edge technology businesses in Motorsport Valley.
Co-founder of the Silverstone UTC specialising in the vocational education of 14 - 19 year olds with a focus on High Performance Technology and Event Management.
Advisor and investor in a software company offering modular solutions for multiple venue caterers, local government, venues and events.
High-level management experience in the delivery of UK, European and World sporting events.
Peter has had circa 30 year's experience in delivering Information Technology focused business solutions across multiple sectors including Sport and Leisure, Retail, Public Sector and NFP.
Peter has a reputation for delivering projects on time and to budget against immovable deadlines for multiple events including the London 2012 Olympic and Paralympics, Rugby World Cup, and flagship shopping destinations such as Westfield and the Arndale Center in Manchester.
A lifetime of exposure across multiple disciplines requiring a full spectrum of skills has provided Peter with a comprehensive approach to analysis and collaborative design in order to provide appropriate solutions to meet client goals.
Solutions Director with extensive sales, marketing & operations experience gained in both client & agency environments working on high profile blue chip brands in UK, Europe, APAC & North American marketplaces. Good sports and venue management knowledge gained in sponsor, supplier and hospitality environments. Passionate about the customer journey and customer experience and the driving force in recent OPTIMO ticketing advances around real time intelligence and social. Reputation as innovator and creative thinker having one a number of marketing industry awards.
Building 3 Chiswick Park 566 Chiswick High Road London W4 5YA England
Optimo managed the most prestigious event in the world across all 22 venues and more than 1.000 events. The system was used for premium ticketing and hospitality from enquiry through sales, invoicing, operations, grandstand seating allocation, dispatch and delivery.
Dubai Sports World
Dubai Sports World is the largest indoor sports complex in the Middle East used by numerous academies to host multiple events. Optimo manages all the facilities and activities within the complex for football, rugby, tennis, basketball, tennis, cricket and many more.
Silverstone is the home of the British Grand Prix. Silverstone has used Optimo for many years to manage public and private motor racing events plus participation events, premium ticketing for hospitality and suites, corporate driving days, and conference & banqueting in the world famous Silverstone Wing.
The most famous horse racing event in the world. Optimo provides premium ticketing and hospitality packages for all corporate facilities within the main grandstand and other facilities. Optimo facilitates all processes from enquiry, sales, CRM, invoicing, dispatch, ticket scanning, table planning and operations.
FIFA World Cup
The world's largest sporting event staged in Germany. Optimo provided the software to manage all the hospitality and premium ticketing at all 12 venues and 64 matches.
One of the world's largest multi-national organisations employing over 400,000 employees. Optimo provides multi-venue centralised software for networking prestigious venues within the UK. Our unique software enables Sodexo to manage the venues centrally as well as locally.
Dubai World Cup
The Dubai World Cup is the richest horse race in the world. Optimo provided software to manage sales, invoicing, ticketing, seating allocations, hospitality, memberships and more for this famous event.
Newcastle United FC
Famous Premiership football club uses Optimo software to manage private events including conference & banqueting, weddings, meetings, exhibitions, diary and space management through Sodexo Prestige.
Optimo managed assets for over 80 events across the globe including admission tickets and hospitality for events such as American Baseball, Ryder Cup golf, UEFA, BAFTA etc.
Amongst UK greyhound stadiums Peterborough stands out as one of the most progressive and Optimo is used as a full service solution including ticketing, restaurant management, sponsorship, boxes and suite management etc.
This world famous Malaysian circuit uses Optimo to manage its premier events including Formula 1 and MotoGP, participative events, conference & banqueting, stadium tours, etc.
Partnering with Keith Prowse, the world's largest hospitality provider, our system managed all hospitality within the famous Gatsby Club for Wimbledon Fortnight.
Chelsea Flower Show
The Chelsea Flower Show is the most popular event attended by the British Royal family. Optimo is used by Sodexo Prestige to manage hospitality at this world famous annual flower show.
Cricket World Cup
Working with Keith Prowse, a Wembley plc company, the system was used to manage the hospitality at all twenty UK venues. Optimo facilitated all processes from enquiry, sales, CRM, invoicing, dispatch, table planning and operations.
Formula 1 is the most viewed annual championship in the world. Optimo is used by several world class Formula 1 circuits to manage hospitality and premium ticketing for the event.
Bateaux River Cruises
Partnering with Sodexo Prestige, Optimo provides a total software solution for London's leading dining cruise experience on the Thames. Offering Restaurant Cruises, Groups & Private Dining, Private Hire and Gift Vouchers.
William Hill is one of the most trusted brands in our marketplace, attracting millions of customers from around the world. They continue to transform their business, investing in new technology and innovation and have chosen to use Optimo at their venues in the UK.
The Formula 1 circuit has emerged as a thriving hub for entertainment and community events in the UAE. As the region's most technologically advanced facility, Optimo software is used for hosting a diverse range of corporate meetings, conferences and events.